I'm Will. A brand & web designer based in the UK, with a decade of experience working with independent businesses that have outgrown their image. I specialise in active & wellness brands; creating conceptually led design for brands in motion and at rest, where every decision is rooted in strategy, resulting in informed visual identity; which positions you correctly in your market and gives your business the authority it's earned. You work directly with me, start to finish, with no hand-offs.